The launch of "The Very Collection" needed to put Very's newest range on a pedestal.
So what more fitting for that than a Haus of Flamingo art gallery? A place where our girl squad are so inspired, they become the artwork themselves.
The challenge here was to show how Very Pay can unlock this world of fashion - in a way that felt complementary to the campaign. "The Exhibitionist" ran across TV, social and on-site, and following its launch, Very had it's most successful period of fashion sales on record.
Directed by Tom Dream
